**Italian-made premium tennis sneakers with a sports background and lifestyle-focused good looks**
Since making their first mountain boots way back in 1948, Italian sportswear brand Diadora has evolved and grown into the style icon we know today. Starting with a launch into the sports market in the 60s, they later developed a homegrown research center staffed with bioengineers and orthopedic doctors. For the last decade, they’ve been steadily fusing everything they know about sports engineering with top-tier Italian design. The result is a lineup of premium sneakers built with technical proficiency and classic sneaker style. Pulling from their 80s archives of tennis shoes, the B. Elite has been fully rebuilt with today’s modern materials.