PRIVACY POLICY

This Privacy Policy is formulated to standardize the collection, use, storage, protection and management of user personal information on our platform, aiming to fully protect the personal privacy and information security of all registered users and shopping users. This policy applies to all users who browse the website, place orders, register accounts and use all service functions of the platform. By accessing and using our website services, all users automatically recognize and accept all terms of this Privacy Policy.
The personal information we collect mainly includes the basic information actively submitted by users during account registration and order placement, including user account name, login password, email address, contact phone number, global receiving address, postal code and other necessary information for order delivery and account use. In addition, we will automatically collect non-personal sensitive information including user browser type, device model, website browsing track, page residence time, order browsing and purchasing records to optimize platform operation and user shopping experience.
All collected user information is only used for internal platform operation and service provision, including account identity verification, order confirmation and processing, logistics distribution and delivery, after-sales service follow-up, user demand analysis, platform function optimization and product recommendation. We will never sell, rent, transfer or disclose users’ personal private information to any third-party institutions or individuals without the explicit authorization of users, except for the scope stipulated by legal regulations.
We have established a complete information security protection system, adopting professional encryption technology and secure server storage mode to protect user personal data. We have formulated strict internal data management rules, limiting the access authority of user information, and only designated professional operation and service personnel can access user information within the scope of work needs. All internal personnel have signed confidentiality agreements, and any unauthorized disclosure and use of user information will be held accountable in accordance with regulations.
We will retain user personal information in accordance with service needs and legal provisions. User account information and order record information will be retained during the valid period of user account use and within the legal retention period after order completion, which is convenient for users to query historical orders, handle after-sales problems and enjoy continuous platform services. After the information retention period expires, we will completely delete and clean up user data in a standardized manner to avoid information leakage risks.
Users have the right to query, modify, update and delete their personal account information and order information independently on the platform. If users need to adjust personal privacy settings or apply for information deletion beyond independent operation, they can contact our customer service team to submit applications, and we will complete the processing within the specified working cycle on the premise of complying with legal rules and platform regulations.
In case of special circumstances such as legal requirements, judicial investigation and administrative law enforcement inspection, we may disclose user information in accordance with mandatory legal provisions, and we will strictly grasp the disclosure scope and conditions to ensure that the disclosure behavior is compliant and legal. We will regularly update and optimize this Privacy Policy according to platform operation adjustment and legal policy changes, and the updated policy will be released on the website in a timely manner, taking the latest published content as the standard.